Mochi's the inspo for my favicon
About Me
Hi, I'm Zoya, a product designer with 5+ years driving end-to-end design at Sprinklr, the world's leading unified customer experience management platform. I specialize in translating ambiguous, high-complexity problems into systems that scale, partnering closely with product and engineering to shape not just interfaces, but the strategy behind them. Lately that's meant leaning into AI-native product design, thinking through how AI changes what's possible in a workflow, not just how to make it faster.
My approach is rooted in understanding what actually drives people: their motivations, their friction points, and the gap between what they say and what they do. I bring that lens from early discovery through shipped product, and hold myself accountable to outcomes, not just artifacts. I'm also deliberate about pushing the field forward on inclusivity and accessibility, questioning where traditional methods fall short for underrepresented users, and building that thinking into my process rather than treating it as an afterthought.
Outside of work, I...
- 🎤 sing
- 🌉 explore NYC
- 🏋🏽♀️ lift heavy and unwind with pilates
- 😻 take too many pictures of my cat, Mochi
- 🛶 kayak whenever I get the chance
- 🌅 watch the sun set on the Hackensack
- 👩🏽🍳 experiment with TikTok recipes
Trust over automation
I design AI systems that keep humans in control, surfacing reasoning and enabling override instead of just automating decisions.
Systems, not screens
I build for scale and consistency, treating design systems as infrastructure that compounds value rather than polish applied after the fact.
Design as a business lever
I anchor decisions to measurable outcomes, because design should earn its seat at the table, not just make things look good.
UX Research Fellow, NSF i-Corps @ Rutgers
Conducted qualitative research informing early-stage product strategy and NSF grant submissions
Product Designer, The Real Deal
Expanded the design system and built an enterprise data visualization tool
Senior Product Designer, Sprinklr
Joined as a junior designer and grew into a senior role — leading design for AI-driven insight platforms used by Fortune 500 customers
Co-led Hyperspace Design System 2.0
Primary designer working with the design system manager on a system adopted across all 33 products spanning Sprinklr's four core suites
Open to what's next
Looking for the right team building something that matters
Let's build something meaningful together.
I'm always open to discussing new projects, creative ideas, or opportunities to be part of something exceptional. Whether you have a specific project in mind or just want to connect, I'd love to hear from you!